Purpose, product and commercial model
Inside Dadda.
Fatherhood support and evidence-organisation software
Dadda, planned under the Present Fathers proposition, helps UK fathers stay organised and calm while navigating separation and private family-law arrangements. Its core product is an Evidence Kit containing time, incident and communication logs, a document vault and court-ready pack builder, paired with a guided Custody Path and a source-restricted information assistant. It does not provide legal advice. Revenue comes from free and paid membership tiers, group clinics, priority support and transparent referrals to a vetted directory of solicitors, mediators and support services.
Who the business serves
Fathers navigating separation and child arrangements are the main audience, alongside family members helping them stay organised. The product focuses on calm, practical preparation during a prolonged process. Professionals may recommend it as an organisational resource where that is appropriate.
Product and operating model
The Present Fathers plan behind Dadda brings together time and incident logs, communication tracking, a document vault and an evidence-pack builder. Guided checklists, vetted educational material and templates help users maintain a consistent record. A bounded information assistant and professional signposting are intended to support education. It does not provide case-specific legal advice or replace a regulated professional.
Intended revenue streams
The commercial model below describes the intended ways this business can earn income. It does not represent verified sales, customers or recurring revenue.
- Membership subscriptions
- Paid access to the full organisation tools, templates, document features and support community.
- Digital resource packages
- One-off template packs, educational material and defined evidence-building tools.
- Higher-support membership
- Group clinics and priority support can form a separate tier when suitable delivery is established.
- Professional discovery
- Clearly disclosed professional profiles or ethical referral arrangements are a later complementary route.
Development intentions
Prove the evidence kit, usable templates and a sustainable support loop first. Directory or referral products should follow useful traffic and suitable vetting. The acquisition review should consider content quality, privacy and support requirements alongside the software, with no assumed legal-service capability or customer outcomes.
Description basis: Business-plan review, reconciled with the current portfolio direction.
Reviewed 7 October 2026. The sections explain product direction and commercial intentions. Delivered features, active agreements and earnings are assessed separately during acquisition.